Did everyone catch the Mercedes-Benz Tweet Race back in February this year? Well, they were a few days late due to some bad weather, but they made it through and here is the campaign case study to prove it was a big success.
The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers who generated over 150,000+ tweets to power the cars. The campaign videos generated about 2 million views, while the twitter reach pushed over the 25 million mark.
Aside from the numbers, the Mercedes-Benz Tweet Race was a great way to try something a little different, and by utilising simple ways to get involved, along with enough interesting, ongoing event content, they’ve created a very successful campaign… Thanks Samuel, created by Razorfish NY.
