The business of social media [infographic]

In the next two years, more than half of all retail sales, including offline and online activity, will in some way be affected by the web, as consumers increasingly use the internet to research products before purchasing.

According to new research, companies will increase their social media marketing budgets by 34% through 2014.

The digital marketing firm ODM has put together an infographic regarding the business of social media, bringing to light a few interesting facts, have a look.


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