MINI: Fan The Flame Social Installation

MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates you a burst of flame on the rope in real time…

If you’re burst of flame breaks the rope and sets the MINI Countryman free, it’s yours to keep! This is another great examples of the real and digital worlds combining. By TBWA/Agency.com

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