IKEA: The 2013 Interactive Catalogue App

Here’s a nice move from IKEA to add some interactivity to their catalogues. This video shows a preview of their new app that will bring the IKEA catalogue to life with a collection of additional content for viewers.

Users can download the IKEA app and use it to unlock videos, interactive experiences, photo galleries and explore products further. IKEA enlistedto refresh the catalogue, which is distributed to over 200 million worldwide customers. The app uses visual recognition technology to bring the pages to life. I love to see IKEA’s innovate and creative approach to it’s advertising and marketing. Is this the future for catalogues?

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