Adidas: Real-Time Tweet Shoes

So Adidas have been busy making high-tech shoes, as you’d expect, but then they did this… They created Real-Time Tweet Shoes, using a pair of their red adiPower Barricade shoes complete with a mini LED screen and processor so athletes can receive tweets of support straight into their shoes. Cool right? Well no, I’m not sure it is? Perhaps it’s just late at night as I write this, but I can’t even remotely begin to imagine how this would be useful or a good product experience?!

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Web Editor/Graphic Designer at 97.4 Rock FM and Magic 999am (Bauer Radio).
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