Category Archives: Marketing & Promotion

Dec 10

Harvey Nichols offers antidote to the ‘walk of shame’

Retailer Harvey Nichols has launched a tongue-in-cheek “walk of shame” viral as part of its Christmas marketing push. Harvey Nichols: ‘walk of shame’ viral The film by DDB aims to show how women can avoid the embarrassing walk home after … Read More

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Dec 07

England’s second-fastest sprinter puts himself on eBay

James Ellington, currently the second-fastest sprinter in England and an Olympic hopeful, has been forced to put himself on eBay to find a sponsorship deal to allow him to compete in next year’s Olympics. James Ellington: sprinter has put himself … Read More

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Dec 05

A survival guide for the era of Digital Darwinism

As the esteemed American marketer, Brian Solis, recently pointed out, we are entering an era of ‘Digital Darwinism’. That is: “the evolution of consumer behaviour when society and technology evolve faster than our ability to adapt”. With the digital landscape developing … Read More

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Nov 18

The business of social media [infographic]

In the next two years, more than half of all retail sales, including offline and online activity, will in some way be affected by the web, as consumers increasingly use the internet to research products before purchasing. According to new … Read More

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