Category Archives: Transportation

Jul 05

Renault 4: The Facebook Storytelling Campaign

Renault Netherlands wanted to promote their Facebook page with their latest campaign, they enlisted the help of agency Dorst & Lesser who developed this nostalgic Facebook campaign around the character Grandma Hilda. The Facebook campaign focused around the story of … Read More

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Jun 19

Tesco: QR Code Activated Virtual Stores

Here is a great way to integrate an online shopping experience into people’s offline world. Tesco, in the Korean market, wanted to become the No. 1 retailer without increasing the number of their stores. Knowing that the Koreans are the … Read More

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Jan 19

Scandinavian Airlines: QR Code Video Offers

Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically … Read More

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Jan 09

Autoglass casts Facebook competition winner in TV ad

Car windscreen repair specialist Autoglass has crowdsourced the star of its new TV ad from Facebook for the first time. Ian Graham: Facebook competition winner stars in Autoglass TV ad Motorist Ian Graham won the Facebook competition. Traditionally, the brand … Read More

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Dec 14

Stelios in car share venture

EasyJet founder Sir Stelios Haji-Ioannou has teamed up with Lastminute.com founder Brent Hoberman to launch a new car-sharing initiative, which he hopes will tap into consumers’ environmental concerns and belt-tightening outlook during the current economic climate. Sir Stelios Haji-Ioannou: launches … Read More

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